To clarify further, a prospect has had some two-way communication with your business, expressing some level of interest. The official definition of a prospect is this: a person regarded as a potential customer, client, etc. By sending a prospect elsewhere you have still assisted in their process – so technically, that’s still sales. This earns the respect of your prospects, and who knows? They might come back when the time is right, or pass your details to others. Note that if you know you can’t offer the best solution, integrity should come into play. The aim is to provide a timely and cost-effective solution, which naturally equates to a win-win situation. That means listening to them actively and understanding their pain points and specific needs. Sales is really about helping your prospects to source what they genuinely need. When this is your business strategy, people can sense it – and it is a bit of a turn off.

Sales is not about trying to convince potential customers, or developing the most persuasive tactics to get people to part with their money. However, sales is so much more than this simple term, which if taken at face value might lead to pushy, business-focussed strategies rather than customer-focussed ones. An alternative term for sales revenue or sales volume. The activity or business of selling products or services, or 2. In the business dictionary, the definition of sales is as follows: 1. What is sales and what does it mean for your business? We’ll also define some of the most common terminology and strategies for improving your sales activities.

In this article we’ll take a look at the true sales definition for business. This way you can understand whether your business activities are aligned with this definition and make any necessary changes. To improve sales activities, it is wise to get to grips with the true definition of sales. So what is sales really? It’s important to be sure, as if you run a business, your definition of sales will be reflected in your attitude toward customers and business activities alike. However, there is a basic definition of sales, and a deeper, more useful definition. The word ‘sales’ is so familiar that it’s easy to assume you know exactly it means from a business perspective.

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